Shipping from as little as £1.80

Here at Love and Luck we know that shipping can sometimes put customers off purchasing something, so from as little as £1.80 we gift wrap, stamp, print and package your order to a super high standard, its actually one of my favourite things to do!


Special pieces!

hand selected pieces of jewellery perfect for every occasion.

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New in

New antique homeware

Love and Luck is expanding into antique home ware and illustrated items

Home ware collection

Lovingly selected

Since I was a child I have had a love for all things shiny, old and pre-loved, collecting from Car boots at weekends with my Mum became my favourite past time and passion. 

Every piece here at Love and Luck has been collected, cleaned, polished and re claimed so that when it arrives with you ready to start its new journey you will love it just as much as it has been previously.

Silver Rings

A staple part of Ella's collection and the most popular product in store, the silver ring collection. Now with signet rings, stacking rings and eternity rings perfect for the budding jewellery lover!

Vintage gold charms

beautiful collection of gold charms

Gold rings

a collection of beautiful antique gold rings. 

Lucky old you

There is something pretty indulgent about taking the time to browse a jewellery shop window, rummaging through boxes at car boots, dreaming up all the wonderful goodies you might discover so please take your time and look through every photo and enjoy! 

Please remember each piece is Antique or Vintage and has lived a life before I discovered it so may show signs of slight wear so bear this in mind when ordering.

Jewellery lover


London Native Ella Masters is well known for her Illustration work but with many strings to her bow wanted to set up an Jewellery shop after coming to the conclusion she didn't have enough necks, fingers and wrists to carry on her collection decided to set up Love and Luck.

Love and Luck is filled with second hand, loved and reclaimed antique jewellery. Current collections you'll find silver and gold coin necklaces, puffy seed heart pendants and memento mori encased photo charms.

Learn More about Ella